Studies show that the cultural and creative sectors contribute valuably to jobs, growth and social inclusion, and are sectors of the future, but comparable data and solid methodologies are still lacking. Work has been carried out on European statistics on culture and Creative Europe recognises the need to improve measurement of the cultural and creative sectors, quantitatively but also qualitatively. At the same time, in recent years, awareness has been growing of the need to find more sophisticated measurement tools for societal well-being, with the emergence of a "beyond GDP debate", "the economics of happiness" and work on new ways of measuring the "public value" of culture being developed.
This session will examine the measurement of the value of culture and explore different levels of measurement, from the macro "beyond GDP" level concerning the contribution of culture to societal development, to new methodologies and concrete examples of evaluation of the economic and social impacts of large scale cultural endeavours. The panel will also reflect on the partnerships to be developed and the role of European cultural networks and other stakeholders (including support programmes and policy cooperation) in contributing to these discussions and advancing research agendas.
The 2013 edition of the Forum will bring together cultural policy makers, stakeholders, artists and cultural professionals, and address some of the hottest topics for the sector at the moment.
The Forum´s programme will include a variety of formats: plenary panels for in-depth discussions, short flash sessions to inform on other hot topics, and much more…
There will be three thematic pillars for the plenary sessions:
- Measuring the true value of culture and the functioning of the cultural eco-system
- Funding culture in the digital era, looking at new funding models based on developing loyalty and building communities of followers, as well as institution centered models, such as corporate sponsorship, co-production and artistic interventions in business or public services
- Audience development and making cultural participation a reality, looking at holistic, 360° strategies, reaching non-audiences, participatory art, and partnerships and synergies with other sectors