The stydy estimates the economic value of the internet sector in the EU in 2010, using an employment-income method. The internet sector is found to employ 3.4 million people, or approximately 1.6% of the total active population in the EU. Its economic value is estimated to be 119.8 billion euro, or about 1% of the EU GDP. The study reveals that employment created by the internet sector in the EU has not yet unleashed its full potential.
The study titled, Online Jobs Boosting Europe´s Competitiveness revealed that the internet sector in the EU already employed 3.4 million people, but that the sectors full potential, both in terms of growth and job creation, has yet to be fully realised.
The European Union has a great opportunity to unleash the tremendous employment potential of the digital advertising sector: accelerate the creation of new jobs and foster economic growth. The study shows an
unexploited potential of 400,000 to 1.5 million new jobs in the digital economy, if the entire EU successfully mirrors the equivalent performance in the USA or the best performing EU countries. This would boost the transition to a data-driven economy, a key condition to achieve European Commission’s goal of getting every European digital.
IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalise Europe´s online advertising, media, research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations.