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Fashion Law and Business: Brands & Retailers


With a different vision the book is written by two of America’s leading fashion and retail law authorities Lois Herzeca and Howard Hogan. The book provides an integrated, comprehensive guide to the issues affecting the fashion industry today.To the general public, the fashion industry is most closely identified with celebrated fashion houses mounting elaborate and highly publicized runway shows in the major fashion capitals of the world. In reality, the fashion industry is much more diverse, complex, and global.

Fashion Law and Business unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers.

With the book you’ll learn:

  • The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing.
  • How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting.
  • The contractual relationships and regulatory issues applicable to the design and production of fashion products.
  • The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce
  • The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the significant contractual terms that should be considered in connection with such real estate transactions.
  • How to deal with labor and employment issues that relate to the fashion industry, including working conditions, wages and hours, child labor, use of independent contractors such as sales representatives, and developments in collective bargaining in the fashion industry.

About the Authors

Lois F. Herzeca is a partner in the New York office of Gibson, Dunn & Crutcher LLP and is Co-Chair of Gibson Dunn´s Fashion, Retail and Consumer Products Practice Group. Ms. Herzeca specializes in corporate transactions in the luxury, apparel, and retail industries. She was named a "Dealmaker of the Year 2012" by The American Lawyer, is ranked as a leading lawyer by Chambers USA: America´s Leading Lawyers for Business, and New York Metro Super Lawyers, and is one of Avenue Magazine´s "Top Women Lawyers" in New York City.

Howard S. Hogan is a partner in the Washington, D.C. office of Gibson, Dunn & Crutcher LLP and is Co-Chair of Gibson Dunn´s Fashion, Retail and Consumer Products Practice Group. Mr. Hogan focuses on intellectual property litigation and counseling, including trademark, copyright, patent, false advertising, right of publicity, licensing, and trade secret matters. Mr. Hogan represents many luxury brands and other prominent companies in the retail and consumer products space in prosecution and defense of intellectual property infringement actions. Mr. Hogan is listed in Washington, D.C. Super Lawyers.

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