This white paper is based on the 2013 Fashion  Masterclass, an event organized by DHL that  brought together senior executives from a cross  section of the fashion industry. The event provided  a forum to exchange ideas about the dynamics of  this industry and their impact on supply chain

management.

The white paper is based on their  input, as well as additional research conducted on behalf of DHL Supply Chain, which included a survey of fashion suppliers. Participants in this  research included: Betty Barclay, Debenhams, Hunkemöller, IC Companys, Keen Footwear, Levi Strauss & Co and TOM TAILOR amongst others. The paper discusses the key trends shaping the fashion sector and how companies can use the supply chain not only to compete, but to unlock new value

Entitled Fashion Unleashed: supply chain is everything, it shows that the changes in consumer buying behaviour are being driven by the internet, mobile communications, and growing spending power.

It said that fragmented sales channels, escalated service demands, shortened product lifecycles, and up cost and margin pressures, have all created production challenges within the sector.