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18/12/2017  
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INTERVIEWS

Jorge Sánchez: "Yes, our Tuenti family has reached one million"


Telefonica´s Tuenti MVNO has reached the milestone of 1 million mobile customers worldwide over 10 years after launching as a social network. The company launched its first mobile services in December 2010 and in addition to Spain has launched mobile services in five Latin American markets, starting with Mexico in 2014, followed by Argentina, Peru, Ecuador and most recently Guatemala.
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Jorge Sánchez Valverde
Yes, our Tuenti family has reached one million!

And what a journey! 

Something that started as a vision, when not long ago Tuenti decided to put one of the best product & engineering teams to develop what we called the "Cloudphone Company" in order to provide the best digital experience available in a Telco, has proven to be the future of the industry. At the time we started our first operation in Spain, the concept of a SIM-less and all-device digital experience in a mobile carrier was a breakthrough, yet the logical path for those thinking that Telco will be all-digital in no time. Now it's great to see many examples of this type of evolution in many markets, which is enriching the debate, the alternatives, the technology... and ultimately the customer experience. 

However, the best is the team. And this portion of the team's attitude and enthusiasm that permeates into our customers in so many different ways. I am proud to say that the best brand ambassadors that I've ever seen are the people who actually work in Tuenti - in all our operations - sharing a "let's do it" culture. We are young, digital, transparent, free, simple, disruptive, reliable, innovative, bold, sometimes a bit saucy and always fun. Our customers are sharing all this, they are in fact the reason of it, and they are feeding us back with best-in-class loyalty and satisfaction ratios. 

We started with a strong vision, and the diversity attained with the teams in Spain, Argentina, Ecuador, Perú and recently Guatemala has made us much stronger. We think big everyday. Did you know that the image of Tuenti in Ecuador, a cool rabbit, is actually a rockstar, a nation-wide celebrity and participated in the Latin Billboard Awards? This is just an example of the thrill and trust that Tuenti is able to generate, fuelled by a product experience like no other. We will never stop being different, it's in our DNA. 

Obviously, this is not about a million customers. It's rather about putting the best of innovation applied to communications in the hands of everybody. And this is what Tuenti is doing. Let me give you another example: we are giving their own cloudphone to anyone who downloads the Tueni app in Spain or Ecuador, allowing them to call to any national number (and some international too) with their own line. As simple as it sounds, you will enjoy free calls from any device without changing your operator or number. Ready to try out?

I would like to thank everyone who placed unrelenting confidence in this project from the beginning. We have demonstrated that we can grow very big. And this is just the start, there is much more to come.

1.000.000 THANKS!
 

Jorge Sánchez Valverde · Director Tuenti Global & Business Development Novum

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