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LinkedIn targets students and universities

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The professional networking giant is both lowering the age bar to 14 in the U.S. and launching University Pages in a bid to help students network around schools.

University Pages on LinkedIn will be one cornerstone of their strategies to help students at every critical milestone from campus to fulfilling, successful careers.

University Pages could drive a new audience to LinkedIn and create a specialty category with appeal to social-networking-savvy younger audiences facing an ever more competitive educational landscape.

With many students laser-focused on college preparation at younger ages, and in schools where competition grows harder, having an edge such as knowing somebody connected with the school to write a recommendation could make a difference.

LinkedIn´s 240 million professional-networking members provide a hulking database of job-track information valuable to students. Students will be able to visit a University Page to see whether the alumni work in their field in large numbers and at which companies the graduates have a bigger presence.

University Pages will launch 200 pages from schools to start. LinkedIn expects to have thousands more "coming soon" online. LinkedIn´s 240 million professional-networking members provide a hulking database of job-track information valuable to students. Students will be able to visit a University Page to see whether the alumni work in their field in large numbers and at which companies the graduates have a bigger presence.

Along with updates from the university, students get the chance to ask questions of faculty, staff, alumni and students to get insight into a school´s culture and strengths. University Pages also will have a Notable Alumni tab to scroll through on schools to see which business leaders went to a university.

The students will be able to join the conversation, explore universities worldwide, expand opportunities, build their  network and reconnect with former classmates.

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