The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity. A wide range of promoters of physical activity will be supporting MOVE Week 2013 including individuals, non-governmental organizations, schools, companies and municipalities from all European countries.
MOVE Week is an annual an annual Europe-wide event and integral part of the NowWeMove (2012-2020) Campaign. The objective of MOVE Week is to promote the benefits of being active and participating regularly in sport and physical activity.
In 2012 the first ever MOVE Week engaged individuals, organizations and cities from across Europe in a large-scale celebration of sport and physical activity, by promoting a myriad of successful sport and physical activity initiatives across Europe. This test run of the MOVE Week was held from the 1st to the 7th of October 2012, where more than 100 events were held in 23 countries with approximately 140,000 participants.
The NowWeMove Campaign is in 2013 coordinated by International Sport and Culture Association (ISCA) in collaboration with ECF.
ECF (the European Cyclists’ Federation) will encourage cycling groups, cities and cycling businesses to use the NowWeMove Campaign all year round to show the importance of daily and recreational cycling to physical activity and public health.
For more information: http://www.isca-web.org/english/moveweek/