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Ed Tech Startup Ranku

New online degree start-up competes with marketing giant in education

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Kim Taylor launch his own fashion company called Shonova. But it didn´t work.  Far from giving up, Kim Taylor set her goal on education technology and created a new startup called Ranku. Ranku aims to bring transparency and accountability to higher education institutions that offer full online degree programs.

Previously, Taylor was a Director at a Silicon Valley AdTech startup where she managed user acquisition for the University of Phoenix, EDMC, CEC, 2U, Bisk and Deltak. Last fall she also starred in Randi Zuckerberg’s “Start-­Ups: Silicon Valley” on Bravo

After her first failure, Taylor began working on Ranku, a site devoted to help students to  find a University in America´s complex educational system.

She convinced his childhood friend, Cecilia Retelle to leave her job at the U.S. Chamber of Commerce and join Ranku as co-founder. In less than one month the duo moved to New York, built the team and launched the product.“We don’t have to wait for legislation like the Right to Know Before You Go to help students

make a more informed decision,” said Retelle. “We have the ability to move quickly.Students shouldn’t miss out on an opportunity because a school can’t compete in Google

search.”In less than one month the duo moved to New York, built the team and launched the product.“

Now, Ranku has been operating for months, but it has not been until this June 25 when it launched to the public. Despite their brand recognition, they are being forced to compete in Google with sophisticated and well-established online players.

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