Apple has appeared on Interbrand’s Best Global Brands ranking since 2000, when the ranking debuted.In 2000,Apple ranked place 36 and had a brand value of USD $6.6 billion. Today,Apple’s brand value is USD $98.3 billion– almost 15 times the amount of its brand value in 2000.
Apple’s meteoric rise in brand value can be attributed to the way it has created a seamless omnichannel experience for customers. By keeping consumers at the center of everything it does, Apple is able to anticipate what they want next and break new ground in terms of both design and performance. With 72 million Macs in use and record-breaking sales of both the iPhone and iPad, Apple has made history by unseating Coca-Cola and becoming Interbrand’s most valuable global brand of 2013.
When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value:
- The financial performance of the branded products or service
- The role the brand plays in influencing consumer choice
- The strength the brand has to command a premium price, or secure earnings for the company
Out of this year’s top 10 brands, seven hail from the tech sector. Furthermore, four tech brands make up this year’s top five rising brands: Facebook (#52, +43%), Google (#2, +34%), Apple (#1, +28%), and Amazon, (#19, +27%). Tech brands continue to dominate Interbrand´s Best Global Brands report – underscoring the fundamental and invaluable role they play in consumers´ lives.