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HomeSociety and CultureBooksThe End of Competitive Advantage
Rita Gunther McGrath

The End of Competitive Advantage

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“Strategy is stuck,” Professor McGrath’s book tells us. “Virtually all strategy frameworks and tools in use today are based on a single dominant idea: that the purpose of strategy is to achieve a sustainable competitive advantage. This idea is strategy’s most fundamental concept. It’s every company’s holy grail. And it’s no longer relevant for more and more companies… Strategy was all about finding a favorable position in a well-defined industry and then exploiting a long-term competitive advantage. Innovation was about creating new businesses and was seen as something separate from the business’s core set of activities.”

The book is written by Rita Gunther McGrath, a professor at Columbia Business School in New York and one of the world’s leading experts on strategy.

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