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18/12/2017  
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BOOKS

The Sum of Small Things "A Theory of the Aspirational Class"


How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In todays world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies.
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"A Theory of the Aspirational Class"
They care about discreet, inconspicuous consumption'like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their childrens growth, and to practice yoga and Pilates.

In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society 'the aspirational class' and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblens Theory of the Leisure Class. In that inflammatory classic, which coined the phrase 'conspicuous consumption,' Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility.

As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone. Elizabeth Currid-Halkett is the James Irvine Chair in Urban and Regional Planning and professor of public policy at the University of Southern California. She is the author of The Warhol Economy and Starstruck . Her work has been featured in the Los Angeles Times, New York Times, New Yorker, and Wall Street Journal. She lives in Los Angeles with her husband and their two sons.

Other issues Books
Young Consumer Behaviour "A Research Companion"
Big Mind "How Collective Intelligence Can Change Our World "
John Dewey: Democracy and Education
Originals: How Non-Conformists Move the World (Adam Grant)
The Econocracy "On the Perils of Leaving Economics to the Experts"
Signals "How Everyday Signs Can Help Us Navigate the World´s Turbulent Economy "
Millionaire Teacher "The Nine Rules of Wealth You Should Have Learned in School"
​​​​​​​Alvin Roth: "Who Gets What ― and Why"
Too Much Staff "Capitalism in Crisis"
The Crowdfunding Handbook "Using Equity Funding Portals to Raise Money for Your Small Business"

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Books
Young Consumer Behaviour "A Research Companion"
Big Mind "How Collective Intelligence Can Change Our World "
John Dewey: Democracy and Education
Originals: How Non-Conformists Move the World (Adam Grant)
The Econocracy "On the Perils of Leaving Economics to the Experts"
The Sum of Small Things "A Theory of the Aspirational Class"
Theses and dissertations
1 Narrative Theory and Narratology blog
2 Five Laureates Named for 2018 L´ORÉAL-UNESCO For Women in Science Awards
3 App to helps to fight the scourge of eating disorders
4 19th Edition of EU Studies Fair is taking place in Brussels
5 Why can hot water freeze faster than cold water?
6 European Commission publishes a report on the achievements of the Erasmus+ programme during 2016
7 Euro area unemployment at 8.8% - EU28 at 7.4%
8 Smartphone addiction creates imbalance in brain
9 EU steps up its support to education for all with €100 million
10 Take part in the European Charlemagne Youth Prize 2018!
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