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University branding

Trinity College Dublin wants to change its name to increase global appeal

Ireland´s oldest university TRINITY College Dublin wants to refresh its brand with a new logo and name change. It is considering changing its name to increase its global appeal.

According to the Irish Independent Trinity College Dublin could change name to boost rating. Trinity has been carrying out a review of its brand for about six months. The brand change comes after the latest international university ranking which fell 19 places and to solve out the confusion about the difference between a college and a university.

While it retained its place as the country´s highest ranked university at 129th internationally, it had slid since the previous results, last month´s Times Higher Education rankings showed.

The university´s Provost, Dr Patrick Prendergast, said Trinity is not a global brand, though it has a strong reputation and identity. "You can go around the world and talk about Oxford and Cambridge, Stanford and Berkeley and the Sorbonne. They are global brands: Trinity doesn´t have a global brand as a university," he said.

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