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Music in Europe

Upcomming Abba Museum

Redacción

Abba has sold almost 400 million albums around the world and a film featuring their hits, Mamma Mia!, is the most successful musical movie of all time. Almost 50 million people have seen the stage version of the production.

ABBA The Museum will become the home of ABBA’s collected works, set to be showcased in a contemporary, musical and interactive exhibition that allows the audience to get close to their favourite band. ABBA The Museum is a part of the new Swedish Music Hall of Fame, and the tickets will be valid throughout the building. In addition to the two permanent exhibitions ‘the History of Swedish Popular Music’ and ‘Hall of Fame’, Swedish Music Hall of Fame will also host temporary, mostly contemporary music exhibitions. The 5,000 sq. meter building, located at Djurgårdsvägen 68, Stockholm, includes 2,000 sq. meters of exhibition space, of which a considerable amount is dedicated to ABBA The Museum. The museum is counting on 200.000-250.000 of Swedish and international visitors during 2013.

The new museum has the band´s full support, with Ulvaeus offering daily direction to some of the 50 staff involved with the final preparations. The museum´s curator, Ingmarie Halling, is the band´s former stylist and says her work remains an emotional experience.

There, visitors will be able to learn about the country´s more recent global success stories including Roxette, Europe and Swedish House Mafia.

The museum is hoping to attract several hundred-thousand visitors in its first year, half of them foreigners.

Some of the museum’s future exhibits are currently on show at Stockholm’s Arlanda Airport Eva Camel from Visit Stockholm, the city´s tourist board, believes the museum will become its most popular tourist destination.

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