The Gallery in the Air, will takes place between 1 to 28 February 2013, to further enhance passengers’ inflight shopping and entertainment experience. The Gallery in the Air’s first exhibition will feature a collection of ten bespoke works of art priced between €3,000 and €20,000 in Ben Eine’s trademark typography style. The passangers are able to book their seats on the Virgin Atlantic website. Each piece is inspired by the adventurous and innovative spirit of Virgin Atlantic, its entrepreneurial owner Richard Branson, and the iconic transatlantic cities of London and New York.