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27/4/2018  
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BOOKS

Young Consumer Behaviour "A Research Companion"


Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound.
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Young Consumer Behaviour
Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.

Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book.

This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.

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Books
Will Big Business Destroy Our Planet?
Casey, Michael J.; Vigna, Paul: Cryptocurrency "The Future of Money?"
Eurydice brief: Citizenship Education at School in Europe – 2017
The Future of Work
Ten Great Ideas about Chance
Young Consumer Behaviour "A Research Companion"
Theses and dissertations
1 Commission sets new standards on transparency and fairness on online platforms:
2 Share of early leavers from education and training continues decreasing in the EU
3 Commission outlines a European approach to boost investment and set ethical guidelines on AI
4 Study identifies 44 genetic risk factors for major depression
5 World Intellectual Property Day
6 EU countries to commit to doing more together on the digital front
7 New studies show dark chocolate consumption reduces stress and inflammation
8 How fair do Europeans think life in the EU is?
9 9 million citizens have got involved in EU law-making
10 9 million citizens have got involved in EU law-making
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